Startup Collaboration in a Weekend

Moody Tweets

Moody TweetsWhile most people think about starting a business, this weekend 120 people gathered at ATDC in Atlanta to actually do just that. http://atlanta.startupweekend.org/ After more than 60 pitches, 14 businesses were voted to move forward and 8 formed teams to launch new business. One of those businesses, pitched by David Cohen, is ours: Moody Tweets. And while many may think this is great, they are right. But it’s also a lot of work. A team of 8 individuals brought together to achieve one goal. Some of us knew each other before this, but never worked together. It’s amazing what happens. No office politics. Just brainstorming and collaborating.

Each group claimed real estate throughout the ATDC complex to quickly work together as a team to launch their business. As the day went on, some ventured into other team’s territories to ask for help with specific tasks. We are all expected to launch our businesses Sunday night. And many of us are still at work on Saturday night at 11:00 pm. Strategizing and putting expectations on paper so that we can hit the ground running on Sunday morning to achieve our goals by the end of the day.

I expect that tonight Atlanta will be proud, and so will Startup Weekend, to have been host to these businesses. After working with my group, I have a better understanding of the work that goes into creating a startup of this magnitude. I can only hope that we are one of the companies that moves forward with our business and continues to build on the application we will launch.

Costly Lessons

piggybank

piggybankAs I began to venture online, I did so with no technical knowledge. And over the past year have made my share of costly mistakes. And now that I have regained my composure, I am more than happy to share these lessons learned with anyone that wants to listen.

Lesson 1
Choose a hosting service that offers 24/7 customer support. I would also recommend testing this support before you sign on, because sometimes they’re not very “supportive”. Ask people you trust what service they are using and how they like it. (Personal surveys are usually helpful.) Most hosting services require a minimum 1 year commitment, so if you choose the wrong service, you either wait a year to change to another service or pay double when you switch to another service. (Costly…)

Lesson 2
When you choose a domain name, you should probably see if the name is available on social media sites as well (i.e., Twitter, Facebook Fan Page). If you want to brand your business, the “names” should be consistent. And for this matter, think about the length of your business name. Long business names make Twitter RTs very difficult!

Lesson 3
If you will have more than one website, find out how your hosting service works. Multiple domains can be hosted under one account. So you do not need a separate hosting account for each domain! This lesson is costly (I know!). But since this information is not evident to a non-technical person, I know many that have made this same costly mistake, especially now that I have admitted that I am one of them.

Lesson 4
Ask! I have learned so much just from asking questions. I now know how to save money on my hosting services, my marketing materials, and other business items.

There is no “secret” recipe here, and sharing of ideas and information can only help everyone in the end. If we would just stop and listen, we would all learn so much from each other. I often hear about gratitude journals, daily logs, and other things. How about sharing one cost saving idea with other business owners at each meeting you go to? How about instead of selling something to each other, we all start sharing something. I know that as a business owner, I support those that support me. And as I look to pay for certain services, my first choice are those that pay it forward with their willingness to share. Tis the season, let’s start giving.