Satisfying the UI

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Happy woman UI One day left.  I am still working on launching my new website and having difficulty with plugins.  And as I continue to struggle, I think about support and what they means.  What will we all improve on in 2010?  This experience has helped me to understand the importance of customer service and the promise of support.  Some companies get it, some don’t.  

Small business owners often pride themselves on their customer service.  But are they doing it right?  Could we all do it better?  When we are frustrated with the support we receive from one of our vendors, do we stop to think how we would handle it differently?  Are we implementing changes to our own systems to improve the support we provide?  If your company is web-based, does your UI reflect the customer service experience you intended?  Do your support manuals provide answers to common questions?  Have you tested your documentation with users unfamiliar with your program? 

So as we close the year, think about what you did well for your customers in 2009 and what you can do better in 2010.  Ask yourself:

  1. Do I respond as quickly as I should?
  2. If I don’t know the answer, do I make every attempt to find one?
  3. Are issues resolved in a satifactory and timely manner?
  4. Have I updated my documentation to reflect new information and made it available to all of my customers?
  5. Is my website easy to navigate and user friendly?

Wikipedia states “User interfaces are considered by some authors to be a prime ingredient of Computer user satisfaction.”  Let’s make 2010 the year that UI (user interface) becomes a priority. 

Tuning In

radio

radioGiving thanks …
As a small business owner, I am required to wear a lot of hats. Sometimes that hat is Marketing and PR, which can be overwhelming. But thanks to the help of High Velocity Radio and Gravity Free Radio, (both part of Atlanta Business RadioX), I had the opportunity to share information on my books. As internet radio shows, their audience is far reaching and made a huge impact on the visibility of me and my books.
I know that the community that they have built to help support small businesses is important to them, but it is also very important to us. And their reach into the community goes far beyond the radio show. Todd Schnick and Stone Payton have developed several programs to help increase visibility for small business owners. I recently had the opportunity to be interviewed by them again for their Video Dust Jacket Tour. And they are currently working on a new project, Speed School. So yes, small business thanks them for their ongoing efforts to help support us.
Gravity Free Radio. Erik Wolf and Stephanie Frost interviewed as I was finishing up my new book; listen here. We shared insights into self-publishing, since they were also working on their book, Marketing: Unmasked. Through their radio show and also through Zero-G Creative Services, they help small businesses understand marketing and branding.
And while internet radio is certainly something for small businesses to be thankful for, the people behind the scenes are what makes it so impactful. So I want to thank Todd, Stone, Erik and Stephanie for the help they have given me, and to the many others in our community.

Friends

woman with @

Giving thanks …
friendsOver this past year I made the decision to embrace social media. And with the help of Twitter and WordPress, I have been able to build a community of new friends and acquaintances. I want to thank them for their participation and comments on my blog. They are always challenging me to think bigger and better.
My community has helped me with humor. And as I have needed it, they have been there with guidance and encouragement. They have introduced me to more people and helped my community grow. So I want to make sure that they know how much they are appreciated, and I am sure that they know who they are.
In 2010, I want to continue to grow my community and the relationships I have already established. I also hope to help others the way people have helped me.

What If?

continuity

continuityAs the year draws to a close and I begin to compile all of my year-end paperwork, I cannot help but stop and be thankful that it is organized and accessible, mostly because it is stored online or on flash drives. One of the things I accomplished this year was storing all of my important paperwork on a flash drive. We all say we’re going to do it, later. Then something happens, before “later” occurred, and we wish “if only I had done that sooner.”
A business continuity plan is the least expensive insurance policy that a small business can have. It costs nothing! And while it’s not included in most of the long lists of paperwork needed for your small business, it is probably one of the most valuable documents you’ll create. You just need to document critical information so that your business can continue in case of an emergency. For yourself, it is sometimes difficult to remember where things are during an emergency. Your head isn’t focusing on anything but the emergency. For your employees, knowing how to continue in your absence can be the difference between your business thriving or failing. For your vendors and others, it is the professional image of your business continuing regardless. Your business is your livelihood, and you need to prepare for “what if.”
A business continuity plan should include:
1. Key personnel – including address, emergency contact number and where they will be during an emergency, so that you can verify that they are OK, and reach them if you need them. Also include business continuity directions and include powers of attorney, as well as any other legal documents that may pertain to key personnel.
2. Vendors and others – your contact management system should be backed up and easily accessible, including local emergency numbers like security, electricity, gas, water, police, fire, etc.
3. Equipment – critical information about all of the equipment you use in your business including purchase information, warranty information, contact information for these companies.
4. Paperwork – legal documents including articles of incorporation, HR information, tax returns, insurance policies – any documents that you would need to start your business. You should also ensure that your financial documents are in place in case of receivables, payables and bank account access.
5. Computer information – keep records of all software serial numbers or key codes. If your equipment is destroyed, you will need this to find out about replacement software.
6. Photos – take photos of valuable equipment that you may need for insurance and/or replacement purposes.
7. Contingency plan – can you rent comparable business equipment locally, is there another location that you can use until your is available, can some employees work from home and if so, what type of communication system do you have in place to share information;
8. Documentation – the plan should be given to key personnel. A copy of this information should be stored in secure locations. All of this information needs to be updated on a regular basis. While a copy of your business continuity plan should always be accessible, some of the information is confidential and should not be made available to everyone, so think about this before you include it in every copy. Some of that information can be given to key personnel and just document who has it in case of emergency.

All of these issues are “what if’s”. If you have all of the materials saved in your bank safety deposit box and at home, and then something happens and the bank is closed, how do you access the information? I gave flash drives of my plan to out-of-town family members. The documents are saved as .pdf files and can be easily accessed through e-mail on my Blackberry. And then plan to update and test a new plan quarterly.

So I am thankful that I have my BCP. I also feel good when I update it and realize that changes have occurred and I need to make note of it. Change means growth and that makes me happy!

My (sometimes) Paperless Office

receipts

receiptsGiving thanks …
I learned about Neat Receipts this year. And while I don’t need it so much for my own business, I have certainly made good use of it. I consolidated all of my mother’s files down to one small tote. And after watching a friend gather all of their paperwork for their tax return, I researched how I could adapt this system for him. His 2009 records will be ready to be downloaded to his account at the end of the year! So why don’t all self-employed businesses use systems like this? Mostly because they don’t know they exist. If you are overwhelmed with paper receipts, business cards and documents, then please read on!
While there are several models available, my Neat Receipts operates on a USB cable hooked up to your PC or laptop. So the receipts could be scanned into your computer immediately. The proprietary software that came with my system was easy to install and set-up. This software allows you to create a permanent record that can be kept on Neat Receipts or exported to Excel, Quickbooks, or other financial programs. I do have to say that the initial set-up was time consuming and at times, confusing. But once you get the hang of it, the system is quick and efficient.
But even more than a receipt, business card or important document system, Neat Receipts can be adapted for multiple uses. If you like to maintain magazine libraries of pictures for future projects, you can easily scan them and then file them. And since they are saved as .pdf files, you can save them (in color) to a flash drive and have them accessible whenever you need them. I don’t recommend Neat Receipts to scan photos though. But I do recommend photo scanning. There are many inexpensive online photo storage services that will save your photos for you.
There are other systems on the market that offer similar services. These include I.R.I.S. Scanner which offers a variety of products including a pen scanner that scans handwritten notes; CardScan which scans business cards and offers a contact management system and offers an option to synchronize with your Blackberry; and Visioneer also offers a mobile scanning device.
Each of these systems enables a business owner to improve their productivity and safely store their information. And if you have any questions on paper management for small businesses, you can always read the IRS publication on record management IRS here. I still have paperwork in my office, but as I finish my projects I can now scan the documents I want to save and have them available for future reference. Now I just have to figure out what to do with the file cabinets in my office. So I am thankful to have learned about the products available to help me in my business, and also thankful that technology makes sharing this information so easy.

Organizing Systems

files

filesGiving thanks …
I started this series with my thanks for all I have learned, but I also need to give thanks for some things I already knew. I started my business as a professional organizer. Because I do know how to be organized. After running a business and then entering the corporate world, I needed to develop systems that would help me get my job done, faster. As a corporate event planner and public information officer for non-profits, I was always struggling to meet deadlines. I finally developed a system that worked for me. My system was easy, I scheduled backwards. I had a “tickle” file on my desk and maintained it daily! This may not work for everyone, but it worked for me! When I left that industry and entered the retail world, those systems didn’t work anymore. In retail, things change daily! So you just had to know where you were every day and prioritize. I soon realized that being organized was different in each environment. And as my jobs changed, the systems adapted so that I could continue to be organized.
When I started my business, I chose the systems that worked best for me. But now I am thankful for all of the technology that makes being organized easier. I am also thankful for retailers like Ikea and the Container Store, my favorite go-to places. And as I have mentioned in previous blog posts, paints that make walls chalkboards, dry erase and even magnetic! The use of Neat Receipts helps eliminate most of the paper clutter. My own password system has eliminated the post it notes all over my keyboard.
And while I appreciate all of these things, I am most thankful when I help others with these tasks. I like learning about what others do and then helping them come up with their own systems. The time saved by being organized helps all of us to be more productive. And as this year ends, it’s a great time to think about what systems would help all of us to be more productive in the new year.

Money Well Spent

Another thing I am thankful for…
I continued to learn more about WordPress, and one of the things I learned about was premium themes. Yes, the best thing about WordPress is that it is free! But there are limitations to free. First of all, there’s absolutely free, which is launching your blog on http://www.wordpress.com. You can host your blog on the WordPress site, but your url will include wordpress in it,not a very good decision for a business. After all, if you can’t afford the hosting service, should you really be in business? That said, you are also limited in the themes as well as the options available within those themes. There are currently 60 themes available on wordpress.com.
Once you choose to host your own blog, you can upgrade to http://www.wordpress.org. And there the options become endless! You can choose from the many themes offered by WordPress, or you can venture onto other sites that offer free WordPress themes. And these sites allow you to install plugins and personalize them for your needs. But, and yes, there is always a but, most of these free themes don’t come with support. And when you are a novice like me, that can be very frustrating. Around the time I was ready to give up, I found out about premium themes. Yes, premium means you have to pay for them. The benefit is that you get a support plan when you purchase the theme.
I have purchased themes from Studio Press (Streamline) and DIYThemes (Thesis) for a minimal investment. And both are amazing! They are very different, but filled with more options than I can use. And when I have needed help, I have received it, quickly. So, while I also host WordPress free themes, I am oh so thankful for my premium themes. It was money well spent!

Opening a Window

window

windowAnd so my season of being thankful continues…
Last fall as I finished writing my book EVENTually Perfect, I researched how to get it published. After several weeks, I decided to self-publish. If you haven’t realized it by now, I am all about getting things done. And while I could have pursued the traditional publishing routes, this would have taken a long time, and I wasn’t willing to wait. So, now that I made the decision to self-publish, I had to figure out how to do that. And I also wanted to make my book an e-book. That’s when I found out about WordPress.
I wanted to get involved in new things, and found a WordPress group onhttp://meetup.com. I attended my first meeting and was amazed. Jack Kennard (@javajoba), who headed up the group in Atlanta, worked with me on launching my site and showed me how to use some plugins. And over the next month, I took the time to learn more. I also found another meetup group for Atlanta Web Entrepreneurs (@AWE), led by Mike Schinkel (@mikeschinkel), that was hosting a WordPress workshop, so I registered to attend that.
In the four hour workshop, I would learn:
o how to install and configure WordPress
o configuring settings
o creating posts, pages, links and media
o installing MailChimp plugin (a sponsor and a email program I still use)
o installing & configuring other plugins
The amazing part of this workshop, was that I did indeed learn all of those things! I also got the opportunity to meet and learn from others at different stages in the WordPress world. I was able to see what others were doing with WordPress and how they were doing it, which is an invaluable lesson. Unlike most classroom situations, the meetup workshop forged relationships that became the beginning of my “technical” community. I was able to learn of other networking and learning opportunities that would continue to build.
What I quickly learned was that I was learning new things that would open many more windows. And I couldn’t wait to learn more. But mostly I want to thank Jack and Mike for their willingness to share their expertise and pay it forward by helping me and others to open windows to new adventure.

The Season of Giving

christmas tree

christmas treeTis the season. The season of giving. The season to be thankful. So I have decided to spend the next 25 days thinking about all of the things I am thankful for this year and how I can pay this forward. A year ago, I barely knew what a blog was, let alone all of the amazing things that I could accomplish with my blog. A year ago I didn’t understand Twitter or the many ways it could enrich my life. My interest in blogging and social media was a result of writing my first book, EVENTually Perfect. And while I never thought about writing a book, it opened a whole new world for me. And these are the things I am thankful for.
I think about what I have learned this past year. The learning curve was amazing! And while I could have sat back and continued on the path I was on, I realized that I was at a fork in the road. I chose to embrace the new technologies and all that it had to offer. And along the way, I made new friends and acquaintances. I forged new alliances. And I even wrote two more books, The Small Business That CouldTM and The Small Business That Could For Women.
I am currently working on a membership website, and that was what sparked my desire to write this post. After several months of searching for the right tools to create this website, I sought the advice of a friend and mentor, Jen Bonnett (@jen_bonnett) of Startup Chicks (@startupchicks). She shared her insight with me and motivated me to move forward with this project. And while I spent a significant amount of time and frustration, not to mention excuses on why I couldn’t do this, I also knew how important this project was to me. So today I started. I knew WordPress. I knew membership site plugins were available. I just had to find a plugin that could offer the database function I needed. And I had a friend who was helping me with the theme.
So over the next 25 days, I will take a few minutes off from this project to share what I have learned about these new technologies and how they can build a community, a business and most of all a circle of friends. And at the end of the 25 days, I will launch my new website. It is my present to myself. The best gift I can give myself, the gift of satisfaction and accomplishment.